Why measure analyst mindshare?
In my post On the folly of rewarding A, while hoping for B I mentioned our Analyst Mindshare studies. The question has come back:- Does measuring profile in analyst research really help? I replied with...
View ArticleShare of Voice: Useful, Often Vital
ARmadgeddon have some comments about criticisms of share of voice analysis. This is a topic that we have written about both recently and a few years ago in our white paper on Measuring the...
View Article‘Analyst Direct’- the dangers of Numerophobia
The new ‘Analyst Direct‘ service has serious flaws. Many of these issues relate to its market intelligence engine, ‘MI Analyst’. Some of the issues I mentioned elsewhere have been resolved: for...
View ArticleNew Lighthouse Indexes launch for Outsourcing and Consulting
This month we divide our Lighthouse Services Index into two more focussed studies. First comes the Lighthouse Outsourcing Index and next month we’ll launch the Consulting & Systems Integration...
View ArticleAre you improving your AR results faster than your competitors?
As readers of this blog will know, analysts’ awareness of solution providers is a powerful predictor of how likely you are to be recommended by them (since awareness comes before favourability). One...
View ArticleLighthouse reveals top methods for AR evaluation
The four most frequently used methods of evaluating analyst relations have very different uses: some primarily measure the firm’s overall performance rather than that of the AR team; other give...
View ArticleAvoidance, bias and insularity are top challenges with AR measurement
What are the top errors made by AR teams trying to develop measurements and integrate them into balanced scorecards? Carter and Dave have some suggestions, but while they certainly picks up on...
View ArticleInfluencer Quadrant shows firms’ changing analyst impact
Being able to spot what’s hot and what’s not is key to staying at the forefront of analysts’ sales recommendations. That’s why we are pleased to announce the Influencer Quadrant, a service that...
View ArticleTelecoms analysts are writing more about NEC, Infinera, Brocade and Ciena
This month, Lighthouse is relaunching the Spotlight on Telecoms. Each month we’ll bring subscribers notable research they might have missed, and be talking about underlying trends. You might already...
View ArticleDeloitte, NetApp & HCL win in new Influencer Quadrant
Deloitte, NetApp and HCL are three of the firms that have been most successful at winning more share of voice in analyst research. More...
View ArticleH1 Influence Quadrant Shows Lenovo, EY and Huawei rising
Lenovo, EY and Huawei are the big winners in the Influence Quadrant for the first half of 2015. The study draws on over 100,000...
View ArticleNew Influence Quadrant shows ‘powerhouse’ firms in trouble
Most of the eight large “Powerhouse” providers of ICT solutions are losing share of voice in analysts’ research. That’s the finding, which we previewed...
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